The Psychology of Pricing, Boundaries, and Business Confidence
This book is for the people who do the work, know the value, and keep watching it erode in the moment they have to name a price.
Across eleven chapters and four territories, the book shows why the leak isn’t the market and why scripts and research alone won’t stop you from discounting. Stop treating pricing as a market problem; the real leak is the provider’s anxiety. Research and scripts won’t stop you from discounting.
What you’ll get:
- Tactical ways to hold your rate in the discovery call and beyond
- A framework for making proposals into confidence documents
- Margin-first financial clarity so you can say no to work that doesn’t fit
P.S. One pricing conversation handled differently will often recover the cost of this book many times over.