Who this is for
Independent consultants and small‐practice owners who are tired of living at the mercy of referrals and one-off projects. If your business swings between months of intense work and months of scrambling for the next client, you’re experiencing the feast‑or‑famine cycle that many consultants face. This path is designed for people who want to build a sustainable consulting practice that generates consistent opportunities and allows them to scale their impact beyond selling hours.
Transform
From feast‑or‑famine to a steady pipeline and control over your work.
What you’ll get
- A simple visibility engine: Learn to capture attention in the right places, focusing on 2–3 channels where your ideal clients already spend time. Build trust through consistent value by sharing insights, taking positions on industry debates, and following up with prospects over months. Create clear, packaged entry‑point offers so prospects can say “yes” easily.
- Premium positioning: Discover how to package your expertise into repeatable, outcome-based services. Productisation, identifying the 20% of your services that solve 80% of client problems, and systematising them, eliminates custom scoping and creates predictable revenue. Clear deliverables, timelines, and pricing create premium positioning and reduce negotiation.
- Leverage for scale: Move beyond solo delivery by designing offers that can be delivered by partners, subcontractors, or through productised frameworks. Productised consulting uses structured, one-time, and recurring offers to create predictable revenue streams and free up your time for high-value work.
This transformative path includes
- Build a client‑acquisition engine: Follow a process of capturing attention in the right places, building trust through consistent value, and presenting clear entry‑point offers, so prospects can easily say yes.
- Adopt the weekly marketing habit: Dedicate time each week to marketing: creating targeted content, having strategic conversations, and maintaining your system, because this “real work” fills your pipeline.
- Use a targeted content framework: Speak directly to the questions your ideal clients ask before hiring. Generic advice doesn’t build trust; specific, practical insights do.
- Implement systematic follow-up: Stay visible and valuable over time by adding value in your outreach, tracking relationships, and recognising that high-value consulting decisions require multiple touchpoints.
- Design productized offers: Escape feast‑or‑famine by packaging the 20% of your services that solve 80% of clients’ problems into repeatable, outcome-based packages. Clients know exactly what they’ll get and what it costs.
- Apply the 80/20 rule and the three pillars of productisation: Focus ruthlessly on your ideal client, the core problem you solve, and a systematic process to deliver it. This creates strategic offers that generate predictable revenue.
- Leverage partners and recurring offers: Use a mix of one-time and recurring, productised services, and engage subcontractors or partners to scale delivery without becoming the bottleneck.
- Integrate AI tools: Let AI assist with research, trend analysis, content brainstorming, personalised outreach, and drafting of proposal sections. This frees you to focus on strategy and relationships. Productised consulting is the bridge between AI’s efficiency and your human insight.
- Know AI’s limits: Remember that AI can’t replace human rapport, nuanced understanding, or strategic judgement. Use it to assist with routine work so you can concentrate on building high-trust relationships.
By following this path, you will become The Strategic Consultant; someone who controls their pipeline, commands premium fees through clear offers, and scales impact by leveraging repeatable systems, partners, and technology.
Start here
Implement a weekly marketing habit that allocates 5–8 hours to creating content, having strategic conversations, and maintaining your system. Your pipeline will fill through direct conversations with qualified prospects and by creating your own opportunities via speaking, writing, and hosting workshops. A structured follow-up system that tracks relationships and adds value over time turns awareness into signed projects.
The SOLO Framework offers a proven, actionable blueprint for technical professionals seeking to leverage their expertise to build a thriving independent consulting practice.
Drawing from extensive personal experience and real-world case studies, this book demystifies the transition from traditional employment to solo success.
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